In an age when the word “Amazon” no longer merely refers to an online retailer, but is more frequently used as if it was an economic theory (“the Amazon effect”), the concept of a 2-3 week ship window seems nearly archaic, an unfathomable inconvenience experienced by people of generations past. With free two-day shipping, overnight delivery, and even 1-hour windows available, why would we have any reason to wait more than 48 hours for a new purchase to arrive at our doorstep? Faster is always better, right?
Elizabeth Suzann would beg to differ.